Kiwi fruit juice inaugurated by Virbhadra Singh

The state owned Himachal Pradesh Horticulture produce and Marketing Corporation launches the first “ Kiwi fruit juice” in the Indian market. The state started growing this fuzzy edible fruit also called Chinese gooseberry only a few years ago. The Chief Minister, Virbhadra Singh, who inaugurated the first 200 ml bottled drink in the PHDCCI house in New Delhi. He said the exotic drink would be hoped available in all major cities soon and its marketing network would be expanded. European company, M/s Duke Worth, has been reported to provide consultation and research assistance for the large scale production of the drink. The HPMC already has launched fruit based drinks of apple, mango and orange in 200 ml tetra packs. It also markets juices, squashes and drinks of these fruits in different sizes of bottles. According to report 2,23,035 hectares have been brought under fruit cultivation in the state and kiwi fruit is grown mainly in Shimla, Kullu, Mandi, Sirmaur and Bilaspur districts.